As a business owner or employee you need to focus on business fundamentals including various processes and operational issues, and you are likely to hate anything that causes distraction in your daily activities. Spam or spam mails are such distractions in a mailing system. In addition to wasting your valuable time and energy, it wastes your business resources including the time of your employees and infrastructure and establishment costs. This is exactly why every business needs to consider using a spam filtering service.
The danger of spam
Nowadays we cannot think of gathering crucial information, getting know how or being knowledgeable on a subject or accessing a service and assessing it without the internet. World over internet is the platform where information arrives faster than any other medium and is shared among various netizens. But in addition to the million internet users looking for information, there are also a group of people who employ unethical methods of accessing contents of personal or social or administrative or business significance in an unsolicited and unauthorized manner. They do this to fulfill their own selfish business interests. Here, there is a need to define spam mail. It is an unsolicited mail that by entering the mailbox of recipients not only is able to cause distraction but can also be potentially dangerous by providing a malicious link which when opened can subject the system of the user to unauthorized access from anonymous source. Email spam filtering is embraced by businesses and productivity-minded minded individuals for this reason only.
Spam filtering shielding mail exchange record
Each domain would have one mail exchange record at least. This exchange record allows relaying emails to the correct recipient address. Now, if the mail server has just one such record, it is vulnerable to the public access as the spammers can access it easily. This leads to the flooding of email inboxes with junk mail, viruses, and messages with malicious contents.
While using a spam email filtering, the mail server will be protected by a shield not allowing your address to be viewed by public. The security protocol of such solution will not let any email reach the inbox without being routed through anti-spam and anti-virus filter. The mail server and mail exchange record will enjoy total security and protection from all sorts of unsolicited mails and malicious contents.
Protecting the mail server reputation
Shielding your mail exchange record from public view is important for one more reason. If the mail exchange record is not shielded from public view, the mail server can be borrowed by the spammers and then it can be utilized to send mass spam all over the internet. This will lead to blacklisting of your email server and your outbound mails can be prevented from reaching the recipients by other domains. With a spam filtering service in place you can shield the exchange record and thus can protect the reputation of your mail server as well.
Preventing unsolicited and malicious emails
Unsolicited emails mostly have contents related to advertising or marketing and they waste your time and resources. They also contain link that can lead you to malicious sites, and such mails can be dangerous at times. Spam mails often redirect users to phishing sites exposing your personal or business critical information for dangerous manipulation. With a sophisticated email filtering (https://en.wikipedia.org/wiki/Email_filtering) service you can block all such spam mails having malicious contents or capable to distracting attention.
Why spam filtering is invaluable for businesses?
Spam filtering is now invaluable tool for any business given the kind of email threats a company is susceptible to. Here are some of the key reasons.
Proven technology
Spam filtering is already the proven tool which is used extensively by millions of users across diverse business niches including Fortune 500 companies, banks, law firms, financial institutions, hospitals, automobile companies, travel companies, medical organizations, etc.
Cost saving
Preventing distractions in your mail system saves time, prevents compromising personal and critical information and protects the server reputation. This results in higher productivity and least wastage of workable resources and reduces costs for the company.
Security
Spam filtering provides total protection from all kinds of threats that can be contained in emails including Denial of Service, Directory Harvest Attacks, mail bombs, and malicious links.
Things to consider in a sophisticated spam filtering service
Easy to handle and autonomous
Ease of handling without a regular IT staff at client’s premise is an important criterion for a sophisticated email filtering service.
Accuracy
Higher capture rate and least instances for false positive compared to other solutions make an email filtering service great.
Flexible
Flexibility in modifying preferences and making custom settings ensures more control for IT staff and this is a crucial determinant factor for spam filtering service.
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